We led the content strategy and executed the shoot for NBAStyle India's digital series featuring cultural icon AP Dhillon. The campaign showcased the latest basketball-inspired streetwear from NBAStore.in, styled for both on and off the court. Rooted in culture and youth relevance, the content aimed to make basketball more accessible and aspirational in India. Through Dhillon’s influence, we positioned the NBA as a lifestyle that unites, empowers, and inspires the next generation.