Brookfield Properties is a global real estate conglomerate with a growing presence in India. One of their retail destinations is Galleria Mall, Yelahanka - a lifestyle mall located in Bengaluru, designed to cater to a diverse urban demographic.

 We executed and shot an on-ground festival format that was chosen to bring footfall, culture, and commerce together. The focus was placed on curating interactive, Gen Z–friendly experiences that could attract college students, creators, and young families. The festival would also serve as a retail testbed, giving rising brands the opportunity to set up pop-ups and engage directly with their audiences, all while exploring the mall as a potential long-term location.