We led the creative execution for Bacardi’s much-awaited launch of the Mango Peach Breezer—its first new flavour in 7 years. The campaign was anchored by an original soundtrack and music video, crafted to embody the flavour’s vibrant, summer vibe. We amplified the launch through a nationwide influencer strategy, creating a cultural moment that blended music, lifestyle, and flavour-driven storytelling to spark buzz across India.